Woven exclusively for Theory by the Marini & Cecconi Mill in Prato, Italy for 25 years, Good Linen is crafted with three fibers: linen sourced from France, viscose created from waste cotton fibers, and certified recycled elastane.

Good Linen continues a centuries-long agricultural tradition of flax farming that requires little water and provides natural soil fertilization. Our Good Linen fabric is made from fibers from the inside of the flax plant, all sourced from five farms located in the Normandy region in France. These farms take a zero-waste approach to flax production, putting every part of the plant to use-from the seeds which are pressed for oil to the stem used to make particleboard.

Family owned and operated since 1945, the Marini & Cecconi Mill is one of the first signatories of the Greenpeace Detox Program geared towards removing hazardous chemicals from the production process. 50% of the water used in the production process is recycled thanks to GIDA, a special water purification system in Prato. The company also uses electricity generated from a photovoltaic system which converts thermal energy into electricity.

After receiving Good Linen from Prato, our atelier and innovation center in Manhattan's Meatpacking District skillfully crafts the initial prototypes of our garments. Used in a wide range of silhouettes from blazers and trousers to dresses and tops, this airy, light fabric is preferred for its excellent stretch and recovery.

Good Cotton is crafted with extra long staple SUPIMA® cotton. We’ve partnered with Oritain, a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.

Less than 1% of the world’s cotton crop is SUPIMA®. Ours is grown on farms in Southwestern and Western United States like the Boswell farm in California which practices precision agriculture—a technique that maximizes output and quality while minimizing resource usage. These farms rotate between cotton and food crops to maintain the health of the land.

A fifth generation family business, the Albini mill in Bergamo, Italy has reduced its annual energy usage by 8,000,000 kWh, which is equivalent to powering 2,700 households for an entire year. The mill's annual water consumption has been cut by 46,000 m3, which is enough to fill 18 Olympic size swimming pools.

Transported to our atelier and innovation center in Manhattan’s Meatpacking District, Good Cotton is tailored into the intentionally designed prototypes of shirts and dresses that are known for their crisp look, subtle stretch, and year-round appeal.

Our Good Wool is sourced from responsible farms in Australia and woven by an eco-conscious mill in Biella, Italy.

Good Wool begins with free-roaming merino sheep at farms like the Beaufront farm in Tasmania, Australia, which follows strict land management and environmental conservation programs. This non-mulesing farm shears its sheep with the utmost care and preserves native grasslands with strategic grazing practices.

Good Wool is woven at the Tollegno 1900 mill in Biella, Italy, which self-produces 35% of its energy using solar panels and water turbines powered by the neighboring Cervo river. All alpine water used to dye and finish Good Wool is purified and returned to its source, while 40% is reused.

After it’s expertly finished in Biella, Good Wool arrives at our atelier and innovation center in Manhattan’s Meatpacking District. Prized for its lightness and smooth hand feel, Good Wool is carefully tailored into prototypes of our blazers, trousers, and more.