Theory.com

Book Club

Wed, 06 Aug 2008 11:53:00 GMT

Lauren's Pick: Perks of Being a Wallflower by Stephen Chbosky What She Says: A great epistolary novel about a boy's experience while being in High school. The character writes of his experimentation of drugs, his longing of acceptance by peers, and the regular ups and downs of coming of age. It is a very touching story, and an easy read.

Video: HAIR at Theory Gansevoort

Tue, 05 Aug 2008 00:00:00 GMT

The Theory Icon Project's HAIR installation and collaboration was featured on LX TV 1st Look NY. Watch the video here!

Wear HAIR

Tue, 22 Jul 2008 00:00:00 GMT

So, I FINALLY purchased my tie-dyed "HAIR" limited edition T-Shirt, and basically I'm in love. Yes, in love with a T-Shirt. But seriously, it was a pretty neat addition to the 60's inspired wardrobe I've been secretly building up the past few months. They're all a little different (aka one-of-a-kind) which makes it that much cooler, and proceeds go to support the Public Theater, which just means you automatically get "I'm a good person" bragging rights every time you put it on.

Style Watch-Tie Dye

Mon, 14 Jul 2008 10:58:00 GMT

Unless you've been hiding under your pet rock, it seems that the 60's and 70's have been making a bit of a stylish reappearance i.e. long flowy dresses, multi-colored headbands, tie dye, and go go boots (okay maybe we're not quite "disco" yet). But it's nice to see the peace-loving, hair-growing, incense-lighting culture back in action, because quite frankly the little 80's revamp we had going on was starting to lose it's punch. And as a small tribute to "Hair" Theory has teamed up with the Public Theater to bring you one-of-a-kind, hand dyed, tie dye t-shirts being sold now at select retail store locations. And for an extra bonus (and because you've been dying (bump bump ching) to see a little behind-the-scenes style here's a glimpse at some Theory employee's flower child inspired outfits.

NEW STORE OPENING: LTH MARKET

Thu, 10 Jul 2008 19:13:00 GMT

Fashion enthusiasts and multi-taskers, take note: the only thing better than shopping at a Theory store is shopping at a store selling Theory, Helmut Lang, Rag and Bone, Alice and Olivia and Gryphon, all under one roof. Our new LTH Market store brings all five brands to you in a single boutique on Fillmore Street. Whether you need an entire new wardrobe, or just a quick shopping jaunt on your lunch break, make sure to drop by the new LTH Market. Five times the shopping--who can argue with that?

Hair at Theory

Thu, 10 Jul 2008 15:49:00 GMT

It's been a crazy couple of months filled with all things HAIR (memorabilia, photographs, interviews, hand dyed t-shirts, scripts, invitations, posters, gallery walls, and the list keeps growing-hehe) all to get the buzz going about the six song performance that took stage last night. All the preparation (including silent soundtrack singing and mentally working on dance moves, not to mention a new 60's inspired wardrobe) did not prepare me for the amazing show the cast of HAIR put on. The stage was set up in front of the Theory Building on Gansevoort St. and Hudson St. and there were carpeted "dots" laid out for people to sit. The scene was filled with bright colors, long hair, and a laid back attitude. It was the musical "Be-In" of the summer. I think the pics just about sum everything up.

Wednesday Book Club

Wed, 09 Jul 2008 00:00:00 GMT

Look what these Theory girls are reading to get through their morning commute.

Outlet Sale

Thu, 03 Jul 2008 00:00:00 GMT

Fireworks aren't the only things popping out hot colors and turning heads, there's a Theory sale heating up our outlet stores-which means fun looks at a fraction of the price. So if your Independence Day plans aren't taking you too far out of the Theory range, then I suggest you take advantage of your day off and stock up these must-have looks from spring (even the handbags are priced from $19-$99). And who knows you may find that perfect rooftop deck dress or backyard barbecue top that'll give the sky a little friendly competition.

Wednesday Book Club

Wed, 02 Jul 2008 11:06:00 GMT

See what's on the hot list this week:

Corporate Challenge

Tue, 01 Jul 2008 11:24:00 GMT

It's nice to know the Theory team can be taken out of our natural habitat and survive in the great outdoors (i.e. Central Park). And a few Wednesday's back that's exactly what we did when we took part in the annual Corporate Challenge. Armed with custom made green t-shirts and a competitive attitude, we had so much fun that we hardly even noticed the other 15,000 participants not to mention the rain. With a group dinner at the end it was Theory bonding at its prime.

Sale

Thu, 26 Jun 2008 14:36:00 GMT

It's just a few days into summer and the warm weather sales are already heating up-which to me means it's time to stock up on summer gear before the fall lines hit the store and I'm caught wearing cowl neck cardigans in 90 degree heat. So, I figured I'd check out Theory's huge sale downstairs at Gansevoort, and I was definitely impressed by the variety and amount of clothing available (go Theory). For example, adorable print dresses, light weight blazers, easy trousers, skinny jeans, cute shorts, patent leather belts, and bright sandals. Including a few key pieces I spent May and June pining over now 50% off. And with a little creative styling and some office "style watch" inspiration, I bet I can get a few looks to take me well into the fall.

Fashion Fridays In The Meatpacking

Fri, 13 Jun 2008 00:00:00 GMT

Look Who's Shopping at Theory.

Father's Day

Thu, 12 Jun 2008 00:00:00 GMT

Dad-the man who knows everything...except maybe how to dress. So why not give him a gift you've perfected along the way, like a sense of style. He'll appreciate the gesture especially when its given to him in the context of "golf shirts," "backyard barbeque shorts," and "I'm taking you out to dinner pants." He'll be so excited he won't even notice that you snuck half his wardrobe over to Salvation Army and replaced it with a little more socially accepted wear (especially once the compliments start rolling in).

Wednesday Book Report

Wed, 04 Jun 2008 12:35:00 GMT

Check out these great reads:

Style Watch: Gladiators

Tue, 03 Jun 2008 00:00:00 GMT

The weather isn't the only thing heating up around here, "The Gladiator" sandal (straight out of 180 AD and onto style icons everywhere) has been slipped on and revamped to be the new "it" sandal of the season.

Wednesday Book Club

Wed, 28 May 2008 00:00:00 GMT

Don't miss out on these great reads:

Fashion Fridays in the Meatpacking

Fri, 23 May 2008 10:12:00 GMT

Look Who's Shopping at Theory:

Wednesday Book Club

Wed, 21 May 2008 00:00:00 GMT

Three more employees give their must read books for summer.

Fashion Fridays in the Meatpacking

Fri, 16 May 2008 00:00:00 GMT

Look Who's Shopping at Theory

Wednesday Book Club

Wed, 14 May 2008 00:00:00 GMT

When the weather heats up the only thing I crave more than a frozen pina colada at a rooftop pool deck is a great book to read in between the sips and the sun. So I started a Theory Book Club (aka me stalking Theory employees to find out what they're reading to pass the time on their morning commute). Here are a few choice lit pics from around the office: